Making people happy by providing memorable experiences through good food and hospitality. Rural aims to do the simple things well, with products sourced from Italy and the countryside. A Neapolitan pizzeria that draws inspiration from regional producers.

Here, as in many places in Naples, Italy, people eat with their hands. Pizza is meant to be shared without ceremony. Sight, smell, taste, and touch. Using all the senses makes eating a casual, tasty, affectionate, and unique experience.